The Environmental Business of New England. The trade association for the Environmental Industry in New England. [Environmental Business of New England, Inc.]

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EBC Rhode Island Chapter Program: Incorporating Social Media into Your Marketing Plan - An Introduction to Connecting, Tweeting, Friending and Blogging
Date & Time: Tuesday, May 21, 2013 - 7:30 AM - 12:00PM

Adler Pollock & Sheehan P.C.
One Citizens Plaza, 8th Floor
Providence, Rhode Island


Social media has become an instrumental marketing tool to professionals in every business sector and is changing the way that businesses talk about their work and their products. This EBC Rhode Island Chapter program will take a look at how Rhode Island businesses, including those in the environmental arena, are integrating social media into their marketing mix. Speakers will address the reasons for incorporating social media into a marketing plan, discuss issues surrounding the development of corporate social media policies and offer tips for creating personal social media marketing plans. Speakers will also discuss the leading social media platforms, including LinkedIn, Twitter and Facebook, as well as blogging.

Program Chair
  Kristen Sherman

  Partner, Adler Pollock & Sheehan


  • Nicole Benjamin, Esq., Adler Pollock & Sheehan, P.C.
  • Jamie Haslett, Marketing Program Manager, ESS Group, Inc.
  • Nancy Jean, Senior Media Relations Officer, Social Media, Lifespan Marketing & Communications
  • Brian Lamoureux, Esq., Pannone, Lopes, Devereaux & West, LLC
  • Jamie Palmer, President, Outlier Marketing, LLC
  • Gregg Perry, The Perry Group

Draft Agenda

Registration and Continental Breakfast: 7:30am - 8:00am
Program: 8:00am - 12:00pm

Registration Fees:
EBC Members - $65*
Non-members - $95*
Government/Non-Profit - $25

*After May 20th and at the door add $20.
Cancellations must be received by 5pm on May 20th for a refund.
No-shows will be charged.


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Subsidized Rates: Subsidized registrations are not accepted at the door.
Only 5 registrations available at each rate.

Job Seeker Rate: $25
  For attendees who are currently unemployed, NOT self-employed.

Young Environmental Professional Rate: $25
  For EBC Members only. Attendees who have worked in their field for less than 5 years.


Environmental Business Council of New England, Inc.
375 Harvard St., Suite 2, Brookline, MA 02446