EBC Professional Development Program: Accelerate Your Career through Personal Branding and Marketing
When we use the term “marketing”, most people think of products, services and commodities. How about ourselves – marketing our talents, accomplishments and value – inside our organizations and outside within our profession, industry and community. Are you comfortable talking about yourself in this way? More importantly, are you prepared to talk about yourself in this way – packaging your talents and accomplishments – showcasing them, leveraging them and presenting your value internally within your organization and externally within your chosen fields & communities? Identifying, creating and articulating one’s “personal brand” empowers us to ‘own our career’ and seize opportunities we aspire to achieve. Personal branding and the ability to market ourselves is an essential ingredient for successful career management. Learn how to create a framework to embrace and develop this core competency at this EBC Professional Development program, hosted by the EBC Young Environmental Professionals Committee. View the Attendee List
- Jessica Yeager, Project Engineer, Geosyntec Consultants
Accelerate Your Career through Personal Branding and Marketing
- Rita Balian Allen, President, Rita B. Allen Associates
Rita Balian Allen is the president of Rita B. Allen Associates, a national career management firm specializing in executive coaching, leadership development, management training and career development. She is a lecturer at Boston-area universities, a sought-after speaker and presenter, the author of numerous articles, blogs and the book, “Personal Branding and Marketing Yourself: The Three Ps Marketing Technique as a Guide to Career Empowerment”. She is a regular Huffington Post blogger and writes a career management column for Leadership & Management Books. Rita was voted one of the top ten executive coaches by the Boston Women’s Business Journal.
Rita brings many years of human resources experience to her practice and has worked with leaders across all industries and professions. Previously, she held roles as Vice President of Marketing and Search Services with Gatti & Associates, and human resource positions with C.R. Bard, Inc., BTU International, and Unitrode Corporation. She holds an MS in Leadership and a BS in Business Administration from Northeastern University; is an Advanced Certified Personal and Executive Coach through the College of Executive Coaching and earned her credentials as a Professional Certified Coach (PCC) through the International Coaching Federation. Rita currently serves on the board of directors of The Boston Club and is a former board member of More Than Words and the Association of Career Professionals International – New England. She is also an active member of other professional associations and organizations.
Registration, Networking, Refreshments: 5:00 p.m. – 6:15 p.m. (arrive when you can)
Program: 6:15 p.m. – 7:30 p.m.
Registration (all are welcome): $30
Online registration is closed.
Walk-in registration is accepted at the door. Cancellations must be received by 5:00 p.m. on Friday, February 17 for a refund. No-shows will be charged. Online registration closes at 12:00 p.m. on Wednesday, February 22.